Dave Lancer, Director of Information for the PGA Tour, is leaving after 26 years. To say that Lancer will be missed is such an understatement. He is a walking, talking Wikipedia about the PGA TOUR in particular and golf in general.
Lancer, 57, joined the PGA TOUR Media Staff one year after yours truly left the newspaper ranks and found honest work with the Houston Golf Association. Lancer was/is/has been the ultimate professional ever since. Dave penned most of the PGA TOUR’s news releases on significant golf happenings in the last quarter century.
More than that he trained other PGA TOUR Media officials through the years. He handled difficult situations with media members and players in the same patient, understated manner.
Lancer had no problem telling a national media member to wait until after the mass interview was over to ask a player questions about an upcoming major championship or some other event. “There are others here whose assingment is to report on what happned today,” Lancer would remind the offender. “Be respectful of their time.”
When players sometimes wanted to shun the media, Lancer would offer advice something like this: “You can’t play golf in a vacuum. Give the media some sort of statement. Or answer a few questions and then say you do not want to discuss it again. Refuse to address the situation and it will take on a life of its own.”
Lancer was a maestro on an IBM Electric typewriter, churning out information with blistering speed. Harless Wade, the late Dallas Morning News golf writer of another era, once told Lancer, “You type so damn fast you would make a great secretary.”
Dave could also make a computer keyboard click like castanets. The last nine years Lancer has composed weekly E-notes and sent them to various media members. Those notes appeared regularly on the Tour Talk page on shellhoustonopen.com.
It would not be a stretch to say Lancer’s pearls have spawned more positive columns, notes and feature stories than anything coming out of PGA TOUR headquarters in Ponte Vedra, FL. Wedneday, July 15 will be Dave’s last day at the PGA TOUR. The Communications Department at PGA TOUR headquarters certainly will not be the same.
Neither will those who always had a “go-to-guy” for information at the PGA TOUR.